We all have the power to change our lives. What differentiates between those who take the action to change and those who just sit on the sidelines are three basic human endowments. These three if understood and practiced have the power to initiate change within us. Lets take a look at them individually.
Purpose
A strong purpose [...]
You’ve decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you’ve never tried this before so you question whether this method will bring you customers.
Let me say this [...]
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.
They don’t make the greatest commission for a salesman of advertising specialties, but I can’t stop myself from recommending these little beauties first [...]
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the [...]
Why should I care where I get my printed material from, I’ll just go for tenders and go with the low bidder. If you do this probably you won’t be in business for long or you’ll never really run a successful business. My company, Solutions Ink started from the premise that I don’t just sell [...]
To succeed in today’s crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It’s a matter of business survival. Unfortunately, most entrepreneurs quickly retreat to the supposed [...]
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of “70% off the retail price.” However a recent High Court decision illustrates that care must be taken with such marketing.
In the case of Office of Fair Trading v Officers Club Ltd and another [2005], the defendant advertised products [...]
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.
I’m going to cover a few of the basics for getting good publicity and [...]
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That’s when you have their attention. And so that’s when you sell them.
My advice for writing captions is to never describe what readers can see for themselves in your photo.
If your [...]
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness. A red [...]