Here’s some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):
1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.
2. A retailer could become known [...]
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Remember, people are busy and they’re bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very [...]
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year
Before long, your Yellow Page directory rep will be paying you a visit. It’s an annual event that happens several months before next year’s directory goes to press. He or she will urge you to think about your ad just long enough to [...]
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it’s a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They’re doing it the [...]
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you’ve probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.
It’s pretty much a full-time job just to manage a fax [...]
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:
1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and [...]
Let’s take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have [...]
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.But talking to reporters can be risky and threatening for first timers. You can say too much [...]
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging [...]
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees [...]