The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging [...]
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don’t and neither do most people I know.
Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to [...]
Here’s a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
In other words …
One shouldn’t pay attention to what people say they’ll do as much as what they actually DO.
For example, it seems most readers of the National Enquirer don’t want to admit they read it. Just [...]
When you hear claims like?
?Best Lawnmower in the country
?Absolute Lowest Prices In Existence
?Leaves your hair cleaner than any other shampoo
?do you believe them?
Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’?
Think about it. Everybody expects advertisers to exaggerate their claims. To present them in [...]
One of the most powerful offers you can use in your advertising is the word Free.
But, you may well ask? how can I make a profit giving my products and services away without charging for them?
Which is the exact reason why you need to understand the ‘LVC Formula’ which stands for the Lifetime Value of [...]
Here are a couple of tips for creating an eye catching card:Use some color - not too much - just enough to grab someone’s attention and make them want to read the card.
Use a font that’s easy to read
Don’t fill the whole card with type - it looks crowded and people don’t read it all
Consider [...]
One of the most important things to do now that you’ve started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here’s some inexpensive publicity and marketing ideas to help you get recognition for your new venture.
You’ve picked a great name for your [...]
In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of [...]
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.
You should advertise almost everytime and almost everywhere using a very pleasant, smart and persuasive manner if you want to accomplish your final target: Making Sales
But what to do when clear and noisy advertising [...]
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the [...]