Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.
In February 1862, Prince Albert, husband to England’s Queen Victoria, was dead. During the queen’s time of grief, only mourning clothes and black-accented jewelry were acceptable apparel at [...]
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When people think about your company, what is their impression. For my company, [...]
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid [...]
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of [...]
“Can you hear me now?”
You’d be hard pressed to find someone in the US who doesn’t know the company behind that question.
So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to [...]
This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how greatly the symbolic significance of your corporate identity can impact your business. To say anyone can design [...]
Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?
As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing “I”. So, the problem is?
How’s the weather over there? [...]
Become your customers top-of-mind choice.
Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive?
1. *Offer Special Touches That Your Competition Doesn’t*
That’s how guests at the Holiday Inn Express enjoy the opportunity to try Kohler’s new multi-function showerhead and spa bath.
Families [...]
How many times have you been at a networking function and been lost for words when asked “what do you do”?
We all have. But do you see this as a threat or an opportunity?
Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.
Here [...]
The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character.
Whether you are a small business or a large operation, it is immaterial. If that brand [...]