Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the [...]
As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.
Marketing is the art of allowing people to know that your business exists. You could be selling brand new BMW’s at $1 each, but if nobody ever got to hear of your amazing deals [...]
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the stamps and played with Photoshop [...]
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”. The names would be far more descriptive than their current ones. But they wouldn’t embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it’s unlikely Yahoo! or StarBucks would enjoy the [...]
What about me? Are you asking yourself this question? If not you should be. Don’t wait until you are in crisis mode when you are losing your job or your business before you think “what about me?”
Here are a few points to consider.
No one is indispensable. What’s your best option to make yourself essential?
What would [...]
As consumers, we don’t really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote our business. Think about one of the world’s most popular athletic [...]
Make A Bold Promise Then Back It Up With An Awesome Guarantee
We finished the last article with a mnemonic…
All these extra sales you’re going to make are in the B.A.G.
A Bold Promise backed up with an Awesome Guarantee
So today we’ll look at what makes a Bold Promise and the three elements of an Awesome Guarantee!
A [...]
Make A Bold Promise Then Back It Up With An Awesome Guarantee
Once you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!
A bold promise backed up with an awesome guarantee:
* Enables You To Significantly Raise Your Price
* Gives You A Genuine Differentiator
* Increases [...]
Yes, yes, we’ve heard it all before… loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.
Want to know why nearly every coach or consultant out there will always struggle?
…if you’re one of them then you’re not going to like this [...]
I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus group research.
There’s a war going on. I’m not safe in my own house. Americans are bombarded by 3,000 paid messages each day Media uses militaristic [...]