Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get all the credit. Some common [...]
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy? dead.
Once you understand why [...]
This week we’re going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn’t read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating your copy from the ground [...]
“Talent alone cannot make a writer. There must be a man behind the book.” Ralph Waldo Emerson’s Goethe
I’m going to share with you a method guaranteed to get your copy razor sharp in a hurry. It’s an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since [...]
About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a “cliffhanger,” a suspenseful unresolved problem. Audience members had to return the next week to see what happened.
Surprisingly, this narrative form isn’t new. Even in the Middle Ages, storytellers journeyed from castle to castle spinning suspenseful yarns [...]
Think you have what it takes to be a freelance copywriter? I wasn’t so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to the stabile [...]
Copywriting And Content Creation
One of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy–what is said about the businesses product–is often left to the end, receiving little focus or refinement.
Whether your [...]
When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.
You should actually picture a real person and write to them. It might be someone you know or someone you know about. But it is someone. Give [...]
You know what it’s like, you’re reading the sales material about a product you’re considering buying, but, as you read, all these questions seem to pop into your mind, but there’s no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your [...]
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.
Not very appealing, is it?
Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky [...]