Email Marketing Information

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.
The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or [...]

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than [...]

Now that we’ve explored the importance of sending permission-based email, let’s take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers [...]

How do you get the most out of your list?
We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?
Once you have a list of any size built-up, you must start broadcasting to it. This is important for a couple of reasons;
1. You have [...]

Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it’s true or not, there are serious consequences that could potentially shut down your online business.
Are Your Emails CAN-SPAM Compliant?
The CAN-SPAM law has caused quite a bit of confusion about [...]

When I was first introduced to an autoresponder I thought “wow cool program, I don’t see how it can help me”. Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for “valued customers only”. At [...]

Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, “Okay - great! What is it!” For all those new to the Internet arena, I’ll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.
What Are Autoresponders?
Autoresponders automate the process [...]

Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.
We’ve spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles
1. Explain why you want their contact details
Tell sign-up why [...]

When using an email marketing tool such as Adestra’s Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use ’sent from’ addresses that resonate with their audience [...]

Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.
But although why is an easy question to answer, how is one that causes more headaches.
By rushing into email and not using recognised email marketing service providers, many appear to be successfully conducting successful [...]