Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible [...]
At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.
Main Lessons
Data, data and more data is the main factor holding back B2B and B2C email marketers
# Data Management:
Many marketers are only capturing email address [...]
Here are the ten most important tips to ensure you’re able to get the maximum return on your investment in permission-based email marketing.
1. Only send emails to persons who have requested them.
2. Only include content relevant to the type of content the person has requested.
3. Be consistent with your sending frequency. Pick a schedule, whether [...]
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. The true [...]
In this article I will give you several tips that can help you in improving your open and click-thru rates.
1) Open rate
In order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Online publishing is very similar to traditional publishing. When you buy a daily [...]
Successful online business can’t be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication [...]
A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. A responsive opt in list will make money through you advertising other people’s products, through affiliate sales and of course through sales of your own. However, responsive opt in lists [...]
1. Ask visitors to subscribe to your e-zine. It’s agood idea to also give them a freebie when theysubscribe.
2. Have them sign-up to get access to downloada free ebook. The subject of the ebook shouldbe related to your target audience.
3. Give your visitors a free membership insideyour member’s only web site. Have them sign-upto receive [...]
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is [...]
Unless you use the Internet only for surfing and never use your email address you’ve probably received something that is called spam.
There are different definitions for spam but I will say that spam is unsolicited email commercial. Many people harvest otherpeople’s email addresses on email and web forums and send theminfo that they didn’t request. [...]