You’ve convinced me that I want to sign up for your
newsletter. Now that I’m ready, what do I do? I go to the
signup box on the current web page and complete the form.
But wait… what are you asking for? If you’re asking for
more than my name and email address, I will hesitate.
After all, if you’re [...]
1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience.
2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber
bases together and publish one e-zine. Edit and publish
each issue together. [...]
If you’ve been promoting your business on the internet you’ve probably heard how important it is to have a list. And that it’s also important to publish an ezine.
So are you publishing and ezine? If not, why? Is it because you are too nervous or lack confidence?
I can understand how you feel. I’ve been there, [...]
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do [...]
What’s the point in spending hours preparing a newsletter, message or report if it’s automatically filtered into the junk folder before the recipient even sees it?
Spam threatens to choke the communication channels promising global freedom of expression.
Internet Service Providers (ISPs), corporate server administrators and end users are increasingly using new anti-spam technology to try to [...]
What makes your ezine hot stuff? With literally thousands ofezines online today, how can yours stand out or is it doomed tostay in the junk mail folders??
The first thing to think about is, what is your ezine about? Doyou have a clue? If you don’t know then you can bet a milliondollars that your readers [...]
The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you’re quality-controlled by someone outside your organization (the publication’s editor) who is therefore independent and autonomous, the equivalent person connected with an [...]
There are two reasons to publish an ezine.
1.) Give people information about your site, your product, or your industry.
2.) Keep your website information in front of people for as long as you can without having to spend more money to do it.
Really, when you sit right down to think about it… that’s why we do [...]
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you’re likely well aware, many spam messages are made to look like they’re from a real person.
One name briefly caught my eye: “Jeff Bezos.” But because I was in furious deletion mode, I didn’t recognize it. Also, it [...]
While sending out a text e-zine may seem like a piece of cake, there’s more to it than you may think. *Good formatting* is the name of the game. Here’s a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest [...]