Over the past 30 years, I’ve read so much on how to make
money that I know I can write a series of books on the
topic, books that would cut through the junk and you don’t
have to buy 101 things for each area.
Most of the information repeats itself — same author,
different title and packaging or different [...]
Ten Marketing PitfallsBy Stuart Reid
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here’s a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
The problem is you don’t realise you have fallen into one of these holes until someone points it [...]
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that’s available at the time.
Whether you budget is £600 or £6000, I can show you [...]
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That’s why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other devices throughout your copy that’s compelling enough to [...]
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.
1. Defensive plays. Client tries to [...]
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name,
resource box and web site link to 199 of my prewritten
articles. You can [...]
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.
In my many years in Sales and Marketing, I’ve met many CEOs and business owners who don’t have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. To most of [...]
You can find numerous references in the business literature about the importance of a company’s mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission. In the same sense, the mission of networking is not to gain business and [...]
A successful marketing plan doesn’t have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.
Business promotion doesn’t have to cost a fortune. Often, it’s the personal touch that seals the deal. Here are ideas gathered from marketing experts to help you [...]
I recently drove by a business that had a sign out front that read
“Closed due to illness”.
This meant that the cash flow would stop until the owner was able to return to work.
Even worse, the business would not be able to generate revenue for the owner when it was most needed.
Take the following steps today [...]